He was a designer with political convictions, a supporter of liberal causes. It was because he wanted to give women jobs. Reflecting on the obscenity conviction of his friend and client, the magazine publisher, Ten Things You Should Know About Herb Lubalin, Herb Lubalin: American Graphic Designer 1918—1981. What made me happiest about the “Lubalin Then” seminar at Cooper was learning that his work is enjoying a much-deserved revival of interest among young designers around the world. During that time he became one of the pioneers of expressive typography (‘word pictures’, to use his phrase): his print ads for leading pharmaceutical companies radicalised advertising at a time when press ads often featured people in evening dress standing next to Cadillacs. “You tightened it up and refined it; but the idea, the major spatial relationships, the elegance, was built into it. Perpetually curious about everything design, we report on, curate and celebrate visual culture, the makers of that culture and the expression of graphic design in all its forms and mediums. Herb Lubalin died 31 years ago at the young-ish age of 63. The Lubalin family was there, too—sons Peter and Robbie—and many of Herb’s old colleagues and friends, including panelists Bernie Zlotnick, who worked with Lubalin in the ’60s at Sudler & Hennessey; Fay Barrows, Lubalin’s assistant at S&H; ad man George Lois; author and In interviews he always paid humble tribute to his many collaborators. Herb Lubalin was two years old when AIGA awarded its first medal to the individual who, in the judgment of its board of directors and its membership, had distinguished himself in, and contributed significantly to, the field of graphic arts. I think he liked that, and he  liked my work, which I’d brought along on 35mm slides. Ginzberg was the editor of three great publications that Lubalin designed: Eros, Avant Garde and Fact. In fact, it could be argued that his colour blindness contributed to his genius for incisive black and white imagery. The Great Hall was filled with design students and veteran designers who’d made their mark through the decades. He was famously known to sketch all his ideas on ‘tissues’ that were then passed to lettering artists to turn into highly polished artwork. Why did I leave after two years? Alas, retiring and painting were not to happen. Herb Lubalin (1918-1981) Born in 1918 in America, Herb Lubalin was schooled at The Cooper Union. Herb Lubalin died 31 years ago at the young-ish age of 63. For general questions about PRINT or PRINT Holdings, LLC contact: [email protected], Ten (or More) Things You Didn’t Know About Herb Lubalin, Alas, retiring and painting were not to happen. I told Herb about how I’d been keeping track of all terrible ways the ligatures in his then-new typeface, Avant Garde Gothic, were being misused. He emerged as a sophisticated and surprisingly progressive designer. Herb often said that when he retired he would devote his life to painting. By the time the MTV logo was designed in 1981, Lubalin and his signature style were no longer seen as avant-garde. Attendees lined up for signed copies of the (now sold-out) “deluxe” numbered and boxed limited-edition Herb Lubalin, American Graphic Designer, 1918-1981, published by Shaugnnesy’s newly formed, London-based company, Unit Editions. Image : Three covers of U&lc Magazine More: “Herb Lubalin’s U&lc, the First Magazine for Typeface Lovers,” published on AIGA Eye on Design Part of the founding team of the International Typeface Corporation and the principal of Herb Lubalin, Inc it was hard to escape the reach of Herb during the 1960s and 70s. Lublin sketched a few ideas in his usual manner – interlocking letters and sharp angles. Logolog is a logo design blog focusing on wit and lateral thinking in logo design.The logos featured here made me smile and wish I had thought of them first! On October 26 and 27, his life and work were celebrated at a two-day symposium at the Cooper Union in New York City. One of the people behind the culture-shocking magazines Avant-Garde, Eros and Fact, he was a constant boundary breaker on both a visual and social level.

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